TOURISM COMPETITIVENESS DEVELOPMENT

Promoting  Uganda as tourism destination of choice

Tourism is Uganda’s fastest growing industry with an average annual growth rate of 21%. As such, government of Uganda in its Vision 2040, the long term national planning framework, recognizes that in the short to medium term, the tourism sector will become the mainstay of the economy making the highest contribution to foreign exchange earnings, tax and non-tax revenue, employment and to Gross Domestic Product (GDP). The component is providing support to the tourism sector through strengthening public and private sector stakeholders and their collaboration to develop a competitive tourism offering.

KEY AREAS OF FOCUS

  • Development of labour force for the tourism  sub sector
  • Strengthening the capacity of the tourism ministry and sector agencies
  • Tourism product planning, packaging and promotion.

ACTIVITIES

  • Developing and implementing a sustainable business model and strategy for UHTTI
  • Construction and equipping of the Uganda Hotel and Tourism Training Institute (UHTTI)
  • Reviewing and accrediting UHTTI curriculum and instructional programmes.
  • Promotion of Uganda as a tourism destination of choice.
  • Designing and implementing a lodging classification and grading system
  • Supporting informed policy advancement such as the national tourism policies including the Meetings, Incentives, Conventions and Events (MICE), Value Chain Analysis and Capacity Assessment of Tourism sector agencies.

RESULTS

  • Feasibility study /Business Model of UHTTI developed
  • Design for the new UHTTI completed
  • Curriculum for UHTTI reviewed.
  • Development of framework for Design of Tourism Information Management System (TIMS), Meetings, Incentives, Conferences and Events (MICE) and the Tourism Value Chain study undertaken.
  • Tourism Promotional Videos developed and run on relevant media for UTB;
  • 2 FAM trip vehicles procured for UTB;
  • Fleet Management system procured and installed at UWA;
  • 5 Tourist Buses procured for UWA
  • 3 Motorized Tourist Boats procured for UWA and IEC Materials for UWA developed
  • Number of visits to selected tourist sites (National Parks): Rose from 190,112 in 2010 to 245,725 in 2016, a percentage increase of 29%. The target for end of project is 400,000.
  • 69 new Tourism MSMEs registered since project start 19 being female owned
  • Uganda named number 4 best tourism destination in the world in 2017 by UK top travel Adventure publisher, Rough Guides